The ads that win the Crash the Super Bowl contest always get a lot of attention. But “Goat 4 Sale” and “Fashionista Daddy” weren’t the only crowdsourced commercials that aired during Super Bowl XLVII. Remember the Speed Stick ad where the guy gets caught holding a strange (and ridiculously attractive) woman’s panties?
That commercial was shot for a Speed Stick contest that was run on Tongal! It’s always exciting to see a video contest entry air on TV but it’s even more exciting when people don’t know or care that the spot wasn’t produced by a giant production company. As the lines between pro and semi-pro productions blur, big companies are going to be more comfortable with buying and airing videos that were shot on spec or for contests.
The funny thing is, “Unattended Laundry” didn’t actually win the Speed Stick competition. It came in second and the director only won $5,000. Five grand is a very nice prize but the video that came in first received $10,000. The winning entry was amusing but it wasn’t really a Super Bowl type of ad, if ya know what I mean. So this situation is a little confusing. Unattended Laundry was shot by a Tongaler named David Brashaer and he happens to be one of the best video contest filmmakers in the history of video contest filmmakers. (He created one of my favorite contest entries ever, Duct Tron.) I’m sure he was very excited to see his work air during the biggest TV event of the year but man, I really hope Speed Stick gave him a little extra somethin’ somethin’ once they decided to make his entry their official 2013 Super Bowl ad. If the sponsor had gone with one of those giant production companies I mentioned a commercial like Unattended Laundry would have cost at least $50,000 to produce. Despite its small budget, the commercial does seem to be pretty popular; it’s up to 1.4 million views on youtube and it’s been airing on TV all week. So hopefully Speed Stick will give the director some kind of bonus or residual payment for a job well done.
I love it when a great video wins a huge video contest! Last week, Mofilm announced the winner of Chevy’s international “Route 66” Super Bowl commercial contest. The lucky filmmaker is Zack Borst of the god old USA. His commercial, “Happy Grad” has won him $25,000 and a trip to one of Mofilm’s Super Bowl parties. (They’re hosting parties in NY, LA, London and Mumbai!) The ad premiered last night during the Giants game but Happy Grad is also slated to air during SuperBowl 46.
WINNER: Prize: $25,000 + ad will air during the Super Bowl:
The more times I watch that ad the more I like it. I watched every finalist in this contest and I think the judges made the absolutely right choice. The actors in this spot really nailed their roles but the guy who really deserves the credit here is the writer. 60 seconds is a long time and the writer did an awesome job of topping each “gag” with an even funnier scenario. But he was also smart enough not to get too crazy. So to Zack and his crew I tip my beard and say “job well done.” And a job well done also goes out to the folks at Chevy and Mofilm. They ran a great contest and they picked a great winner. They easily could have blown this whole thing by letting “the public” pick the winner via an online vote but instead they decided to reward quality rather than popularity.
Now that I think about it, this commercial might actually have a decent shot of scoring well on the USA Today ad meter. It’s very likable and the comedy keeps building and building so I bet it will get a really high score. Wouldn’t it be funny if this consumer-made spot beat out all of Doritos’ Crash the Super Bowl ads??
Besides the top winner, Chevy gave out a ton of prizes to finalists in different regions of the globe. Actually, they wound up awarding even more prizes than promised. You can see the full list of winners on Mofilm’s Facebook page: https://www.facebook.com/MOFILM
When the Crash the Super Bowl finalists were announced on January 4th, I was pleasantly surprised to see that an ad entitled “Hot Wild Girls” had made the Top 5. Though the commercial was clever, topical and funny, it seemed like kind of an “outside the box” pick for doritos. It didn’t feature anyone getting brutalized and it wasn’t an over-produced, super-slick interpretation of “user generated content.” Instead it actually feels like real, authentic, UGC. It looks like it was shot by a few buddies in their living room because it was! And while it does feature dogs, at least they weren’t trying to trick a cruel human into dropping his Doritos on the ground. (I was positive we’d see another “dog gets his revenge” ad this year since there were so many copycats in the gallery)
So I was really glad to see this spot make the finals. And I was even more pleased when I found out “Hot Wild Girls” was made by a friend of VCN! The ad was written by a reader named Eric Delgado of San Antonio, TX. This is kind of insane but for the second time in about 8 months, Eric has a serious shot at winning a million dollars in a video contest. Over the summer, he and his friends made the finals in Gain’s “Smell Like a Million Bucks” competition. Ultimately his team didn’t win that contest but it seems like that brush with victory inspired them to “go big” when it came time to enter the biggest video contest of them all; Doritos’ Crash the Super Bowl contest. And now, here’s out Q&A with Eric:
VCN: Tell me about the “Hot Wild Girls” team. Who are you guys?
ERIC: Nate Watkin, Brad Scott and Eric Delgado. We are ex-MMA fighters from Denver, CO and San Antonio, TX with a combined record of 1-27 (Brad got the W because the other dude tapped out upon entering the cage claiming that Brad was “too pretty to hit.”) Actually, Nate (my cousin) and Brad are the co-founders of their production company, Definite Productions, based in Denver. They’ve been working together for about four years producing commercials and videos. Last year, after Nate saw my Doritos entry for last year’s CTSB, we decided that we should work together on a future project since we all had a passion for comedic commercials.
VCN: Have you guys entered many video contests in the past?
ERIC: As a team, it’s our second contest.. We entered the Gain “Smell Like a Million Bucks” contest this past summer and we were actually a Top 25 finalist for the million dollar prize. Sadly, we didn’t win. That’s why we are pretty stoked about this Doritos opportunity. We realize that we’ve overcome some pretty ridiculous odds and we are extremely grateful to be in this position. Beardy’s Note: Here’s his team’s Gain entry. That’s Eric playing the role of the Repair Man:
VCN: What made you want to enter the CTSB contest?
ERIC: Honestly.. The opportunity to have our commercial/vision broadcasted to over 120 million people worldwide via the Super Bowl and the doors that’ll hopefully open as a result.. And of course the money. 😉 The money part should actually immediately follow the “Honestly..” mentioned above. What? Just sayin’.
VCN: Where did the idea for your entry come from?
ERIC: My cranium.. But knowing you Beardy, you probably want some details. I knew we needed something that was “trendy”. I also knew the power of animals in a commercial. I wrote and wrote for a few hours until finally I came up with dialogue that fulfilled the “twist” which, coincidentally, added the final ingredient… Gorgeous girls. I love those girls Beardy…I have no problem admitting that.
VCN: How was the ad produced? What kind of camera did you use? Mind if I ask what your budget was?
ERIC: Pre-production consisted of a week of casting talent, securing a location, and locating 3 Rottweiler’s (thank you Camp Bow Wow!) that could work together. We had a $2,000.00 budget that was used to pay the talent and makeup artist. A friend loaned us the RED One camera to shoot this ad. Nate and Brad chose this camera for it’s amazing picture quality and control of the final image. Since our intention was hopefully to have this ad broadcasted, we felt it was best fit to shoot at a higher resolution. We shot on-location during a 5-hour period and had to work around the shifting daylight. All footage was logged within an hour of completing the shoot, and then edited the next day with a final that night due to the deadline of the contest.
VCN: So who gets to go to the Super Bowl?
ERIC: Nate and Brad. However, if the Cowboys we’re still in the playoffs, this would be a little different. Stupid Cowboys.
VCN: What are you doing to promote Hot Wild Girls?
ERIC: Media (News/newspaper/radio interviews).. Social media outlets (Facebook, Twitter, buzzfeed.com, etc.).. Website (hotwildgirls.tv).. Guerrilla marketing (fliers, posters, word of mouth, etc.)
VCN: What has been the reaction of your family and friends to all this?
ERIC: They have been AMAZINGLY supportive! They are extremely proud and happy for us.. And we couldn’t be happier to have them along for the ride. We love ya’ll!!! All that time spent in the past voting for a friend’s “Cutest Baby”, “Best Restaurant”, or “Prettiest Puppy” is finally paying off.
VCN: Here on VCN we’ve talked a lot about finalists who are able to win the CTSB more than once. Are you already planning your entry for 2013?
ERIC: Absolutely. However, I hope they just announce the winner(s) before December 21, 2012. If I’m going down, I’d at least like to know that our commercial WOULD have aired during Super Bowl XLVII.
VCN: Any final thoughts you’d care to share?
ERIC: Yes.. And this is for your frequent visitors (like us.. fellow “Joe Handycams”) Beardy. There will always be people out there that criticize your work. They’ll try and blast your creation on websites, forums, or maybe even the “comments” section under that YouTube video that you were proud to post even after a contest you didn’t win. Who cares.. Let them criticize while you continue to create. We are by no means experts in this art.. It simply makes us happy.
VCN: Well said!
I’ve been voting for “Hot Wild Girls” every day and I think you should be doing the same. It’s a cool, funny ad I’m hoping that if it airs during the Super Bowl and scores well on the ad meter, maybe next year Doritos will be inspired to make “outside of the box” picks when it comes time to choose their 2013 Crash the Super Bowl finalists. To vote for Hot Wild Girls, just click here!
On Thursday morning Fritolay is finally going to announce the 5 consumer-made Doritos commercials that will have a shot at airing during Super Bowl 46. According to USA Today, this time around, Doritos received a record 6,100 Crash the Superbowl entries! You don’t have to be Rain Man to figure out that that 6,100 entries and only 5 finalist slots means that each submission has pretty much a 1 in 1,220 shot of making the next round. So it’s pretty much impossible to guess which ads will wind up winning. But I love a good challenge so just for the heck of it, I thought I’d take a shot and list five entries that I predict will make the Crash the Super Bowl finals this year. Of course, if I get even just one of these guesses right I’ll feel pretty darn proud of myself. Like I said…the odds are kind of ridiculous here. But I actually suspect that 2 or maybe even 3 of these commercials will make the final five.
It should be noted that this short list doesn’t represent my personal favorite Crash the Superbowl entries. These are the submissions that I think the judges at FritoLay are most likely to pick based on their past choices. I’ll present my 5 choices without commentary. To watch an ad, just click on the image:
Actually, I have one more prediction I’d like to make; since there were 6,100 entries and since I apparently only watched about 60% of the submissions, I’m guessing that one or two finalists will be entries I’ve never even seen before. If you have any predictions of your own, feel free to post your opinions in the comment section. And be sure to stop here on Thursday morning to find out just how wrong or just how right my picks were.
Just before Christmas, Mofilm revealed the finalists in Chevy’s Route 66 Super Bowl commercial contest. This mega-competition was open to filmmakers from all over the world and the winning ad will play during the 2012 SuperBowl. The top filmmaker will also receive $25,000 Actually, there are a bunch of cash prizes at stake and there will be different winners from different regions of the globe.
So how are the winners determined? A public vote…right? Wrong! Though the video gallery is full of ways you can “like” or share the finalists, views and votes will have no impact on which videos will win. Judges have the final say in all stages of this contest which is the only way a contest like this should be run. The only reason that companies bother with public votes is because it’s a free and easy form of publicity. But Mofilm came up with a very clever way to get that cheap social media coverage without diluting the integrity of their contest. They are running a side competition where the “Top Sharer” of the chosen commercials will win $10,000. Basically whoever directs the most viewers to the contest site wins. If you want to try and get in on that action, head here.
I’ve watched all 32 finalist commercials and they range from pretty bad to pretty awesome. There are a few ads that seem like they only made it this far because they were the only decent entries that came out of a particular region. But I’d say at least 80% of the finalist spots are very strong. Here are two of my favorites. Click the images to view:
Keys by Charles Hayes, USA: From Mofilm: Every key has a purpose…and every production has its challenges. Fim Fact: On day one our producer had her car broken into and all the props stolen. But, from the moment we came up with this we knew we had something touching, so through torrential rain, home made jibs and lots of favours, we pushed through and produced something we all love!
Cindy, I Love You by Jude Chun, Korea: From Mofilm: A man goes above and beyond, determined to finish one last item on a bucket list.
Keys is so professional that it could start airing on TV today and no one would ever suspect it was shot for a video contest. Cindy, I Love You is pretty weird and the twist at the end is a little grim and heavy-handed but for some reason I just really like it. Like I said, there are a bunch of good submissions and you should take a few minutes to scroll through Mofilm’s beautiful video gallery. (Seriously, its classy and clean design puts Doritos obnoxious and loud Crash the Super Bowl gallery to shame.) But if you only have time to watch one of these ads, watch this one:
Chevy Driving Academy by Kenneth Wales & Jason Lansing, USA: From Mofilm: A man is put to the test to see if he has what it takes to become a Chevy driver. Film Fact: The shoot was as intense as the Driving Academy – the actor almost threw up after multiple takes from flipping upside-down, it took 4 hours to hit the mark when shooting the Corvette and the Dealer was never meant to be bald…until they met Amazon!
Pretty damn good, huh? I’ll be amazed if that one doesn’t win the top prize. To view all of the Chevy finalists, head here: http://chevroletroute66.msn.com