Toyota Canada recently announced the winner of their Hosers-Only (my term, not theirs) Toyota 4Runner contest. Contestants were supposed to make a video explaining why they loved 4Runners…or something. It wasn’t really clear. The thing that caught my eye about this contest is the way Toyota picked their 10 finalists. 9 finalists were picked by judges and 1 was picked by a public, online vote. That type of finalist selection is a great way for a sponsor to have their cake and eat it too. Anywho, here’s the video that wound up winning the top prize.
First Place. Prize: A 2010 Toyota 4Runner
Posted in 
Tags: 
I mean, it looks really pretty. I don’t think it’s funny, but then, Canadians have a sweeter and less invasive sense of humor than we do down here.