It might still be early August but it’s already starting to feel a little bit like Fall. Every year, as the summer starts to wind down I see a steady climb in traffic to this website and it can always be attributed to one thing; filmmakers looking for news about Doritos’ upcoming Crash the Super Bowl contest. I can even tell what search terms readers put into google to get here and already I’m seeing lots of “keyword phrases” like: will doritos do crash the superbowl 2012, doritos superbowl contest, super bowl commercial contest 2012 and crash the superbowl XLVI. And those are just from the last 12 hours!
So video contest filmmakers are certainly ready to “Crash” the Super Bowl. But is Fritolay? Will the contest even be brought back for 2012? The answer is YES. I have confirmation that the CTSB contest will be run again for the 2011/2012 season. In fact, Fritolay and Pepsico have been planning for this installment since before the last Crash was even finished. Here’s a little blurb about the 2012 contest from an article that ran in USA Today right after Super Bowl 35 in February. The story was about how some companies were trying to get extra mileage out of their Super Bowl ads by releasing them online before the big game:
The brands are “rethinking” the Crash the Super Bowl promo for the 2012 game in a way that will involve more social media, says Rudy Wilson, marketing vice president at Frito-Lay.
Really it’s no surprise that Doritos would bring the contest back for 2012 since the last installment was such a big hit. But the “social media” stuff worries me a bit. I hope to God it doesn’t mean people will be voting for entries on facebook!
So now that you know the Crash is on for sure, the new question is, when can you start filming? Well, not for a few more weeks. The full details of the contest should be announced in mid-September and the submission period will probably begin about 2 weeks later and run until early November Oh but there is one detail I can mention. From what I have read, it looks like once again the Crash will have two categories and you can shoot an ad for Doritos And/or an ad for a Pepsi product. (I suspect it will be Pepsi Max again.)
If you’ve stumbled across this website while looking for details about this year’s CTSB contest, be sure to bookmark us and check back often for updates. VideoContestNews.com is the ONLY site on the web that actively covers the Crash as it unfolds. Also, if you’re too anxious to wait to get to work, maybe you should check out the details of Chevy’s new consumer-generated Super Bowl commercial contest:
9/7/2011 UPDATE: Yesterday the NFL announced the details of some of the long term deals they had struck with advertisers. And they confirmed that Fritolay will once again be running the crash the Super Bowl contest this year. So you can expect the contest to be officially announced very soon! Here’s the full (but brief) story: http://goo.gl/Jt3WM
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The thing i really like about Crash is the lack of a public vote until the final round, and even then the judges were able to pick their favorite ad. I really hope this doesn’t change much. I also hate contests that combine the entry period WITH the voting period, so if you upload early you by default get more votes, i absolutely hate that method. I am excited to see what we are in store for this year!
I am sooooo over Doritos.
Mmm, Mountain Dew. Liquid candy bar goodness.
I’m not going to enter, but I do like sitting on the sidelines watching everyone pull their hair out over this contest. Beardy, I’m still thinking of that guy you outed for ripping off that skittles singing rabbit commercial. That was pretty sweeeet. heh.