Posts Tagged ‘Doritos’

How much should you spend on your Crash the Super Bowl entry?

Last fall, about 5,000 entries were submitted to Doritos’ Crash the Super Bowl contest.  The number of submissions rises every year so your odds of winning aren’t super great.  So when you’re trying to decide how much you should spend on your entry you might want to play it safe and follow that old gambling adage, “don’t bet more than you can afford to lose.”  But to be totally frank, if you want to make the CTSB finals you’re probably going to have spend a lot more money than you’d expect.  The idea that an amateur can “crash” the Super Bowl is sort of the whole point of this contest.  But most of the commercials that make the finals are shot by professional or semi-professional filmmakers.  And those pros often spend THOUSANDS and THOUSANDS of dollars on their “fan made” ads.  Fritolay’s official stance is that production quality is NOT considered by the judges when they pick their finalists.  But to quote our adorable Vice President, that’s a bunch of malarkey.  If a Crash the Super Bowl entry wins the public vote, Fritolay will spend about a million bucks to air it during the most-watched TV event of the year.  Do you really think they’d pick ads for the finals that had crappy audio or that looked dark or grainy or blurry?  Every single Crash the Super finalist that the Doritos judges have every picked was “TV-Quality.”  And many were extremely professional looking.  Based on their past choices, I suspect that the judges sometimes pick certain ads simply because they LOOK good enough to air during the Super Bowl.

For instance, check out this spot that made the CTSB finals in 2011.  It was directed by a 3-time crash the Super Bowl finalist and produced by a 2-time crash the Super bowl finalist.  It was shot in LA and was created by a crew of professional and semi-professional filmmakers and actors.  Like many CTSB winners, it was shot with a RED camera.  If you don’t know what a RED camera is, it’s a professional, film-like digital camera that is used to shoot feature films like District 9, The Amazing Spiderman and Prometheus.  Its an amazing camera but it’s not cheap and it takes a skilled professional to operate it.

I was really surprised when “Birthday Wish” made the finals in 2011 since the ad wasn’t about the product being sold.  The Doritos only got 1 mention and 2 seconds of decent screen time.  But it looked pretty and it was kind of funny so Fritolay wouldn’t have been totally embarrassed if the ad aired during the big game.  So how much did it actually cost to produce this ad?  Here’s a quote I pulled from an interview with the producer:

“I’m managing about 50 people,” she said about this year’s contest entry. “We had a $3,000 budget, but everyone on it worked for free.”

Yes….that is an actual quote from the producer.  “Birthday Wish” had a budget of $3,000 and 50 people(!) worked on it.  And it wasn’t even a very fancy ad!  It didn’t have any crazy stunts or effects and the whole thing took place in just a living room and a dining room.  But expenses can ad up fast when you’re producing a video that needs to look really good on an HD TV.

Let’s take a look at another very professional looking CTBS ad.  This one made the finals last year.  It only cost $750 to produce and was shot with a Canon 7D.

“Bird of Prey” did cost under $1,000 but I’m guessing that it still cost more than 99% of the other commercials that were submitted last year.  It was also made by a team of pros and semi-pros that had produced some past Crash the Super Bowl winners.  (I think some of the crew may have worked on “Birthday Wish.”)  According to the Bird of Prey website, it took 18 crew people to produce this spot and they even had a professional stunt coordinator.  So most people who enter the Crash could never pull off a video like this without spending a boatload if money.  If you’d like a better understanding of how complex some of these shoots can be, check out this behind the scenes video.

When Doritos announces their Top 5 picks they usually put out a press release that mentions how much each submission cost to produce.  For the last few years, pretty much every Crash the Super Bowl finalist ad has cost at least $500 and many cost well over $1,000.  Remember the Doritos ad “” from last year’s Super Bowl?  That “fan-made” ad was directed by a 3-time Crash the Super Bowl winner (he also did Birthday Wish the year before) and cost $2,700 to produce.  I could list the budgets of a bunch of other recent CSTB winners but the numbers would probably just depress the hell out of you.  Now don’t get me wrong….I’m not hating on the filmmakers out there that have spent or will spend thousands of dollars on their CTSB entries.  I absolutely respect filmmakers who are willing to do whatever it takes to accomplish their goals.  Seriously, it takes some major cojones to spend $3,000 on a spec ad that might net you zero dollars.  If you’ve got the money and the guts to go all in with your Crash the Super Bowl entry, I tip my hat to you.

So right about now you’re probably thinking about about selling all your stuff (and maybe your body) on craigslist so you can shoot a Doritos ad that actually has a chance of making the top 5.  Well not so fast!  Spending a small fortune and producing a super slick entry isn’t always a good idea.  In fact, I think Doritos has passed on some entries because they don’t look homemade enough.  Check out these amazing Crash the Super Bowl submissions that DIDN’T make the finals:


Those were pretty damn good and they looked as professional as any ad you’d see on TV.  But they didn’t make the top 5.  I think they were just TOO SLICK to win an “amateur” commercial contest.  So while money IS a factor here, it is far from the only thing that matters.  In fact, if you have an amazing idea, it doesn’t matter at all!  Remember this ad from last year’s Superbowl?

That was Crash the Super Bowl winner “Man’s Best Friend.”  It aired during the game and was ranked the number one best commercial of the Super Bowl on the USA Today ad meter.  And that means the creator of that ad won a one million dollar bonus from Fritolay.  So how much did Man’s Best Friend cost to produce?


So if you don’t have a few extra thousand dollars to spend on your Doritos commercial, don’t worry.  If you can come up with a perfect, hilarious, once-in-a-life time commercial idea none of the judges are going to care how pretty your submission is.

Doritos’ 2012, 2011, 2010, 2009 and 2007 Crash the Super Bowl Finalists

Today is Monday, October 8th which means the 2012-2013 Crash the Super Bowl contest is officially open and accepting entries.  As of right you have just 40 days to shoot, edit and upload your Doritos commercials.  I’m sure that most of you are already working on your ideas but before you start filming, you should take some time to do a little research.  If you want to win the Crash the Super Bowl contest you need to understand what types of ads make the finals.  Doritos used to have all the past Crash the Super Bowl winners posted to a single youtube channel but for some dumb reason, those official videos have all been taken down.  So if you want to see all the winning ads you’re going to have to hunt for them all over youtube.  Or you could just scroll down because I did the hunting for you!  Links to every Doritos finalist from the past 6 years are below. I would have just embedded the videos but 30 embedded youtube videos in one post pretty much would crash my site.  So each ad is represented by a screenshot.  To watch the actual commercials, click on the images:

2011-2012 Doritos Finalists:

Man’s Best Friend by Jonathan Friedman of Virginia Beach, VA.
-Aired During the Super Bowl.  WINNER: Million dollar USA Today ad meter bonus

Man’s Best Friend

Sling Baby by Kevin T. Willson of Los Angeles, CA.
-Aired During the Super Bowl.  WINNER: Million dollar Facebook ad meter bonus

Sling Baby

Bird of Prey by Joby Harris of Los Angeles, CA.

Bird of Prey

Dog Park by Tyler Dixon of Liegh, UT.

Dog Park

Hot Wild Girls by Brad Scott of Denver, CO.

Hot Wild Girls


2010-2011 Doritos Finalists:

Pug Attack by JR Burningham of Burbank, CA.
-Aired during the Super Bowl. WINNER:  Million dollar USA Today ad meter bonus.

Pug Attack

The Best Part by Tyler Dixon of Lehi, Utah.
-Aired during the Super Bowl.

The Best Part

Adam and Eve by Stephen Schuster of Topanga, CA.

Adam and Eve

Birthday Wish by Heather Kasprzak of Los Angeles, CA.

Birthday Wish

House Sitting by Tynesha Williams of Santa Monica, CA.
-Aired during the Super Bowl. WINNER: $400,000 ad meter bonus

House Sitting

2009-2010 Finalists:

Underdog by William Kyle Gerardi of Cary, NC.
-Aired during the Super Bowl. WINNER: $600,000 Ad Meter bonus.


Snack Attack Samurai by Ben Krueger of Minneapolis, MN.
-Aired during the Super Bowl.

Snack Attack Samurai

The Smackout by Brendan Hayward of Santa Monica, CA.

The Smackout

Casket by Kevin Wilson of Whittier, CA.
-Aired during the Super Bowl.


House Rules by Joelle De Jesus of Los Angeles, CA.
-Aired during the Super Bowl.

House Rules

Kids These Days by Nick Dimondi of Cary, NC.

Kids These Days


2008-2009 Finalists:

Free Doritos by Joe Herbert of Batesville, IN.
-Aired during the Super Bowl. WINNER:  Million dollar USA Today Ad meter bonus.

Free Doritos

New Flavor Pitch by Oren Brimer of New York, NY.

New Flavor Pitch

Power of the Crunch by Eric Heimbold of Venice, CA.
-Also aired During the Super bowl.

The Power of the Crunch

The Chase by Chris Roberts of Burbank, CA.

The Chase

Too Delicious by Michael Goubeaux of Los Angeles, CA.

Too Delicious


— 2007-2008:  No Commercial contest —


2006-2007 Finalists:

1.  Live the Flavor by Five Points Productions of Cary, NC.
-WINNER:  Aired during the Super Bowl.

Live the Flavor

Check Out Girl by Kristin C. Dehnert of Los Angeles, CA.
-Also aired during the 2007 Super Bowl.

Checkout Girl

 Mouse Trap by Billy Federighi of Beverly Hills, CA.
-Aired the next year during the 2008 Super Bowl.


Chip Lover’s Dream by Jared Cicon of Claremont, CA.

A Chip Lover’s Dream

Duct Tape by Joe Herbert of Batesville, IN.

Duct Tape


Dortios and Michael Bay reveal the details of the 2013 Crash the Super Bowl contest!

DORITOS: They’re exploding with flavor!

Dortios is scheduled to announce the details of the 2012-2013 Crash the Superbowl contest during a webcast on at 8PM EST on Wednesday, September 19th.  But a few hours ago, USA Today spoiled the surprise and blabbed about all the stuff that Doritos was going to reveal tomorrow night.  So…SPOILER ALERT:  If you want to wait another 20 hours to hear some specifics about this year’s contest, look away now!

Ok, nobody really wants to wait until the webcast, right?  Good.  Here are the basic facts about the 2013 Crash the Super Bowl contest:

1.  Doritos is the only brand involved in the contest this year.

2.  FIVE finalists will be selected in January.

3.  The public will vote and TWO winning ads will air during the Super Bowl.

4.  If your ad scores the #1 spot on the USA Today ad meter you win a million dollar bonus.

None of those facts are especially shocking.  All those things pretty much happen every year.  But there are two NEW pieces of big news to report:

1.  If you make the finals and if your ad is the highest ranked Doritos commercial of the game you’ll will win a chance to work with Michael Bay on the next Transformers movie. What kind of job you would have isn’t clear yet.  I doubt you’ll be a producer or anything but hopefully this will be an actual, meaty job where you can get real on-set experience.  It would really suck if the winner was just a glorified PA.  I think the dream position would be as a second unit director.  If the winner got to direct a few action shots they could get into the DGA and they’d have an instant career in the film industry.  That would be a hell of a good prize.

2.  This year Doritos is going to try and involve non-filmmakers in the contest.  They will be encouraging people to offer up their homes, pets etc. to producers who are shooting entries for the contest.  This will happen via a special section on Doritos’ facebook page.

That’s all the news I’ve got to report right as of 11:00PM on the 18th.  I will update this post after the webcast tomorrow night!


POST-WEBCAST UPDATE:  It’s Wednesday night and I just watched the big CTSB webcast announcement.  Basically it was just a pre-recorded video that featured the guy in charge of the Crash, Jeff Klein and Michael Bay.  Bay took Klein on a little tour of his production offices and they talked a tiny bit about strategy.  I only learned one bit of new info from the video; Michael Bay will be one of the official Crash the Super Bowl judges this year.  Personally, I think that’s fantastic news.  I know that a lot of CTSB fans (myself included) are unhappy that the same people and ideas wind up winning this contest every year.  So maybe Bay will help Doritos make some bolder and more unique choices this time. The full webcast is now online and you can watch it .

After the webcast ended, disappeared!  It now looks like the entire contest WILL take place on facebook!  Yes, is dead and gone. Just a few minutes ago, Doritos changed their facebook page.  It now looks like this:


When you click on that Crash the Super Bowl tab it takes you to a “Get Started” page.  I’m sort of amazed that the contest is really going to be just a gigantic facebook app this year but I did totally call it!  It’s really a brilliant move on fritolay’s part.  For the next 4 months, millions of facebook feeds will be clogged with links to Crash the Super Bowl entries. When you upload your submission I bet all of your facebook friends will automatically see a link.  If an average of 5 people are involved with every CTSB submission and if they each have an average of 150 facebook friends and if 6,000 people enter the contest this year (same as last year) that means Crash the Superbowl entries will probably show up in the newsfeeds of about 4.5 million people!!!  The amount of free advertising Doritos will get out of this move boggles the mind!

The official rules are now live and on facebook.  Here are the key details you need to know:

1.  The contest opens on OCTOBER 8th.  The deadline for entries is NOVEMBER 16th.

2.  There will be a star-rating system “for entertainment purposes only.”

3.  A public vote will choose 1 of the 5 commercials that will air during the big game.

4.  A panel of judges will choose a second commercial to air too.

5.  The finalist prizes are the same as last year; $25,000 and a trip for 2 to the Super Bowl.

6.  The USA Today ad meter prizes are back too.  If your ad lands in the #1, #2 or #3 spot on the ad meter you’ll win a bonus of $1,000,000, $600,000, or $400,000.

7.  There is NO million dollar bonus for an ad that is ranked #1 on the FACEBOOK ad meter poll.  Doritos did this last year and the makers of the ad “Sling Baby” managed to win the online vote.  But they won because they had a small army of fans give bad scores to the other ads in the competition.  It was really uncool and I’m guessing that’s why the facebook vote got scrapped this year.  It was just too easy to manipulate the results.

8.  If you win and take the Transformers 4 gig you’ll get an extra $50,000.

You can read all the fine print for yourself here: 

This year I’m going to attempt to watch as many CTSB entries as possible and then I’ll post my favorite entries.  If you shoot an ad, be sure to send me a link. GOOD LUCK, EVERYBODY!!

It’s back! The Crash The Super Bowl contest returns on September 19th!

It’s on, mother f%&#er.

It’s official! On Wednesday night Doritos announced that The Crash the Super Bowl contest will indeed return for the 2012-2013 season.  This will be the 6th time Fritolay has run this promotion (7 if you count the musical version from 2008) and it sounds like they’ve got some big changes in store this year.  So far, no specific details have been released other than this brief announcement that was posted to Dortitos’ official facebook page:

“BIG NEWS! Crash the Super Bowl is BACK. This marks the 7th straight year of hilarious Super Bowl commercials created by you guys. It’s definitely our favorite part of the game. Check back here on September 19 for more details and some even bigger news.”

I don’t know what the “bigger news” can be but I do have one theory about how the CTSB contest might be different this year.  Here’s a link to the Crash the Super Bowl website:  Click it and see what happens.

Did you click it?  No?  Good for you.  Don’t ever let a blog tell you what to do.  Anyways, the link sends you right to Dortios’ Facebook page and not to the Crash the Superbow website.  This could mean one of two things:

1.  The re-direct is temporary while the folks at Doritos get the CTSB website ready.

2.  The entire Crash the Super Bowl contest is going to be run through facebook this year.

I can’t imagine how one facebook page could handle millions of views, thousands of video uploads and hundreds of thousands of votes but I’m sure an army of facebook geniuses could pull it off.  Plus last year the CTSB contest did sort of have a facebook component to it since fans could vote for their favorite ads in USA Today’s online ad meter poll.  It would be a big undertaking but the amount of free social media exposure Doritos would get would be mind-boggling.

Over the last month or so I’ve noticed that probably 500 people a week are visiting this website for the first time after googling phrases like “when will the Crash the Super Bowl contest be announced?”  If you are new to VCN, be sure to bookmark us!  We cover the Doritos contest like crazy every year and I even try and predict which ads will make the finals.  (I’ve always managed to get a few right!) We’ll be posting more info about the 2013 contest as soon as we have it. So stay tuned…

UPDATE:  According to Doritos:  “Full details will be revealed during a not-to-be-missed announcement webcast taking place at at 8 p.m. EDT / 5 p.m. PDT on Sept. 19, 2012. A recording of the event will be available on the Doritos Facebook page following the live announcement.”

Should Taco Bell’s Doritos Locos tacos be the star of the 2013 Crash the Super Bowl contest?

eat me.

Believe it or not, Doritos’ annual Crash the Super Bowl contest is now almost six years old.  The first installment was launched way back in the fall of 2006 and since then Frito-Lay has run the commercial contest 5 times.  (Doritos skipped the commercial contest in 2008 and instead ran a version of the Crash for aspiring musicians)  The folks behind the CTSB contest are pretty secretive and filmmakers across the country are anxiously waiting to hear if the contest will be run again this fall.  Personally I think Frito-Lay would have to be nuts to kill off one of the most popular and successful promotions in the history of advertising.  Consumer-made Crash the Super Bowl commercials make the top three in the annual USA Today Super Bowl ad meter poll year after year after year.  Other companies pour millions of dollars and months of work into commercials that wind up getting panned the day after the big game.  But with the Crash the Super Bowl contest, Doritos has figured out a way to get some of the best, most original, most viral commercials possible without spending too much money.  In fact, the winning CTSB ads are usually so good that Frito-Lay is able to run them all year long.  So the company is basically able to get a year’s worth of commercials from just this one promotion.  And as a side benefit, the contest increases brand loyalty and enthusiasm among consumers and gets Doritos an unfathomable amount of free exposure and press.

But even though the CTSB contest is still pretty awesome, I do think it’s starting to get a little stale.  I’d be willing to bet a bag of Cool Ranch Doritos that most of the 2013 finalist ads will feature dogs, babies or jerks getting their comeuppance.  And I’m sure that at least 1 or 2 of the winning ads will created by that one well-funded team of filmmakers from LA that manages to win the contest every year. (Here’s the full story about that.)  The non-winning ads are even easier to predict; as they do every year, I’m sure fritolay will receive hundreds and thousands of videos that feature zombies, ninjas, mousetraps, Dorito footballs and guys in cheesy homemade chip costumes.

If the Crash the Super Bowl contest is going to remain relevant and exciting, I think it needs to be shaken up a bit.  And the best way to reinvent the contest would be to add a new “star” for 2013.  There are only so many low-budget chip commercials we “average joes” can produce on our own.  So Frito-lay, if you’re listening, why don’t you give your fans some uncharted territory to explore?  Why not make the next CTSB contest be about America’s new fastfood sweetheart, the Dortios Loco Taco!?

I’m not saying that the Crash should be totally Dorito-free this year.  In 2010, The Crash the Super Bowl contest actually featured two product categories.  Fans could shoot commercials for Doritos and/or Pepsi Max.  I was really psyched by the addition of a new product and I was disappointed that there weren’t two products featured again last year.  But a diet soda isn’t exactly a fun product so I wouldn’t want to see Pepsi Max be part of the Crash again. (Plus the Pepsi judges just didn’t get the contest and picked some terrible finalists.)  But you know what is fun?  A freaking taco bell taco with a shell made of Doritos!!  That is one of the most ridiculous food items ever conceived of by man.  I tried one for the first time just last week and that sucker was yummy as hell.  And people LOVE those things.  THEY LOVE  THEM.  Taco Bell sold 100 million Doritos Locos Tacos in just the first 10 weeks that they are available and Taco Bell saw a 6% spike in overall sales during the first quarter they were available.

In other words, they are a monster hit.  I think consumers would go crazy for the chance to make commercials for such a wacky, fun and beloved product.  I know I would absolutely enter the Doritos Locos category if I could.  And I would love to see what kind of crazy ads other fans would make for a non-chip product.

I know this idea might sound kind of infeasible since Doritos and Taco Bell are two different companies.  But you’d probably be surprised how closely related they are.  Doritos is owned by Frito-Lay.  Frito-lay is owned by Pepsico.  Pepsico used to own a company named YUM! Brands but they spun that company off so it could be its own entity.  And one of the companies that YUM owns is Taco Bell.  That’s why Taco Bell features Pepsi and Frito-lay products. So it wouldn’t be too difficult to get Taco Bell’s marketing team to work with Frito-Lay’s marketing team.  After all, they’ve been working together for the last year to promote Doritos Locos Tacos. I think that adding Taco Bell to the Crash the Superbowl contest is just a logical next step in this crazy snack food/fast food marriage.  In fact, I suspect that I’m not the first person to suggest that Dorios Locos Tacos would be a EPIC addition to the contest.  The Crash the Super Bowl contest and Doritos Locos tacos would go together like chocolate and peanut butter Taco Bell’s spicy ground beef and crunchy Doritos-flavored shells.  The combination just seems like a no brainier, doesn’t it?

Lonely Island donates $250,000 LIKE A BOSS

The 2011-2012 installment of Doritos’ Crash the Super Bowl contest was kind of weird.  When it was launched last fall, Frito-Lay dubbed it the “Hollywood Edition” of the Crash because the guys from The Lonely Island (Akiva Schaffer, Jorma Taccone, and Andy Samberg) were going to create a Doritos commercial that would compete with a consumer-made ad during the Superbowl.  If the non-pro scored a top spot on the USA Today ad meter poll they’d receive $400K for 3rd place, $600K for 2nd or a million bucks for 1st.  But if the Lonely Island spot made the top 3, Frito-Lay would donate their bonus money to charity.  So basically it was going to be an average joes vs. comedy superstars type of thing.

But after the finalists were revealed, Frito-Lay announced that The Lonely Island would NOT be shooting a Crash the Superbowl commercial.  Apparently the guys decided to give up their Superbowl slot so one of the other consumer-made contest ads could air during the big game.  I thought that was a great idea since the whole “Hollywood Edition” kind of rubbed me the wrong way from the very start.  It just seemed kind of unfair to make non-pros compete with some of the hottest comedians in the country.  I know the Lonely Island would have made a great ad and I bet they would even done it in a low-budget, DIY style.  But those guys are so popular and so well liked that I think preexisting good will would have given them an unfair advantage in the focus group polls.

For giving up their Super Bowl time, Doritos promised to donate $250,000 to any charity that the Lonely Island guys wanted.  They wound up choosing the Berkeley Unified School District and Frito-lay made the donation last month.  Here’s a little bit of a press release from Pepsico:

The Doritos brand and The Lonely Island today announced a donation of $250,000 to the Berkeley Unified School District (BUSD) as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.  One of the hottest entertainment teams in the industry today, the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island, designated BUSD as the donation recipient because of the group’s hometown ties to the region — all three members attended school there and Samberg’s mother is a longtime educator in the district.

BUSD and The Lonely Island have designated the funds for improvements to the Berkeley Community Theater, which is located on the Berkeley High School campus and used by district students for music and theater performances. The theater has been an important part of the Berkeley community for more than 60 years.

“The Berkeley Unified School District has been a huge part of our lives — it’s where we met and became friends,” said The Lonely Island members Samberg, Schaffer and Taccone. “Now having the ability to give back to it feels great. Hopefully it will help today’s students pursue their creative dreams and make their school a generally nicer place to be.”

So that’s nice.  of the presentation of the giant check but it’s not especially exciting.  The guys couldn’t go to the actual ceremony but their moms showed up which was a cute little touch.

And now, because this post was pretty boring, I’ll end with a video from Lonely Island’s pre-fame days.  This one’s from 2001 so the guys would have been out of high school for just a few years when they shot this.  If they hadn’t blown up, Akiva Schaffer, Jorma Taccone, and Andy Samberg would probably be dominating the world of video contests right now.  Hell, I bet they could have even managed to make the finals of the Crash the Superbowl contest. Lonely Island is still supposed to shoot a doritos commercial (directed by the 2012 CTSB winner) this year and I’ll post it as soon as its released. I’m sure it will be a very enjoyable piece of weirdness.

When will Doritos announce the 2013 Crash the Super Bowl contest?

Man, I haven't bought a bag of these in a while.

The start of the 2012-2013 NFL season is now just three months away so I think it’s finally time to start thinking about the new installment of Doritos’ Crash the Super Bowl contest.  Actually, I know that a lot of you guys have been thinking about the contest for months.  According to my traffic stats, during April and May, dozens of people a week visited VCN for the first time after googling phrases like “doritos commercial contest 2013” and “when does the Crash the Super Bowl contest start?

So when will we know the details of the 2013 Crash?  Well, Fritolay keeps the details of the contest top secret until early fall.  Frankly, we don’t even know for sure if there will be a 2012-2013 installment of the CTSB contest.  But last year’s contest was a massively gigantic success; one fan-made Doritos commercial ( was ranked the best commercial of the year on USA Today’s ad meter and another CTSB ad () was ranked the best spot of the game in a (sort of bogus) facebook poll.  So two teams of filmmakers won million dollar bonuses and Doritos got a mountain of free publicity.  So I don’t think Doritos will be walking away from this incredibly successful franchise.  And why should they?  It’s been working great for them and each installment of the contest is bigger than the last.  Last year Doritos received about 6,000 submissions!  Can you imagine the backlash from their fans if they tried to skip the contest this year?

If the Crash is coming back for 2013, the planning has got to be well under way at Fritolay HQ.  But we probably won’t hear any details until the end of September.  Last year, Doritos launched the contest on September 27th, they started accepting entries on October 3rd and the deadline was November 21st.  So if they stick to the same timeline you’ve only got 5 1/2 months to work on your entries!!!  Better get crackin’, buddy!  Ok but seriously, you really should wait until the contest is actually announced before you start working on your ads.  Like I said, the 2013 installment isn’t a sure thing yet.  Plus you never know what kind of new twists Doritos could add to this year’s contest.  You don’t want to spend half the summer working on an epic commercial about Nacho Cheese Doritos only to find out in September that this year, Fritolay only wants ads about Cool Ranch Doritos.

VCN will let you know as soon as we hear any new details about the 2013 Crash the Super Bowl contest. If this is your first time visiting the site, be sure to bookmark us or subscribe to our blog feed!


Mayor of Virginia Beach presents key to city to the star of Man’s Best Friend

Over the year’s I’ve reported on a lot of really bizarre Video Contest News.  But this is story is especially weird.  You remember , right?  It was the Crash the Super Bowl ad that featured a hilariously gigantic dog that bribed a guy with a bag of Doritos.  The commercial wound up being ranked the best ad of the Super Bowl by USA Today’s ad meter (the real one, not the bogus online vote one) and so the creator of the spot, Jonathan Friedman, received a million dollar bonus from Fritolay.  Friedman is from Virgina Beach and the town decided to pay tribute to his accomplishment by presenting a key to the city to Huff, the great dane from the ad.  Yes, the dog is the one that got the key to the city.  If that wasn’t strange enough, the mayor’s office actually made a crazy video about the whole thing.  I won’t try describing it.  Just watch it and be happy that there are still people and politicians in this country that aren’t afraid to get weird once in a while.


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