Feb 6th UPDATE: USA Today just announced the top 5 ads of the Super Bowl and the doritos ad, Man’s Best Friend came in first! More info coming soon.
Well, Super Bowl XLVI is over and the winner is….Video Contest Nerds everywhere! On sunday night, four of the commercials that aired during the big game were originally shot for video contests or online spec assignments. Doritos aired (only) two Crash the Super Bowl ads, Chevy aired the commercial that won Mofilm’s “Route 66” video contest and Dannon yogurt ran a commercial that was created for a Poptent assignment. I’ll post all the winning ads below. Let’s start with the Crash the Super Bowl winners:
CRASH THE SUPER BOWL WINNERS:
– Man’s Best Friend by Jon Friedman. AD METER RANK: #1
– Sling Baby by Kevin Willson. AD METER RANK: #4
Normally, USA Today would release the results of their annual “Super Bowl ad meter” poll a few hours after the game. But this year, the Crash the Super Bowl winners will have to wait until Wednesday to find out if they won any of Doritos’ bonus prize money. The reason for the delay is that this year, USA Today is running TWO ad meter polls. The first got its results from focus group polling. The people in those groups watched the Super Bowl commercials live and turned up little knobs to indicate when they saw something the liked. The second Ad Meter poll is open to the public and it’s still going on. From now until Tuesday, February 7 at 6:00 pm EST, Facebook users can visit http://www.usatoday.com/sports/football/superbowl-admeter and vote for their favorite ad. If a Crash the Super Bowl commercial ranks in the top three on EITHER ad meter, Friotlay will pay out the traditional bonus prizes. First place is worth One Million Dollars, Second is worth $600,000 and Third place is worth $400,000. We will post the results of the “Facebook Ad Meter” as soon as they are announced on Wednesday morning.
And now, the other winning video contest entries of Super Bowl 46:
–Happy Grad for Chevy by Zach Borst:
Chevy aired a few commercials during the big game but I think Happy Grad was the best Chevy ad of the night. In my opinion it blew away the other Chevy commercials even though the other spots were big budget extravaganzas about skydiving cars and the Mayan apocalypse.
–The Tease for Oikos Yogurt by Remy Neymarc:
How the “The Tease” came to be is kind of an interesting story. Dannon ran a very special, private assignment on Poptent and asked members to create video “pitches” for a Oikos Greek Yogurt commercial that could feature John Stamos. 24 filmmakers shot their commercials using stand-ins for Stamos. The folks at Dannon picked their favorite and the chosen director got to re-shoot his idea. You can read the full story here.
Based on the quality of the ads we saw tonight, I think we’ll be seeing A LOT of “Crowdsourced” commercials during next year’s Superbowl. I watched the game in a crowded bar and all of the video contest entries went over pretty well. To my surprise, the Dannon yogurt ad made a lot of people laugh out loud. Chevy’s “Happy Grad” got a mild but positive reaction. “Sling baby” got some chuckles from one group of older women. One of them screamed with laughter but the men in the bar didn’t really react to that spot. The champ of the night though had to be “Man’s Best Friend.” People went bonkers for that one and most of my friends seemed to think it was the best commercial of the game. But like I said, all these ads did pretty well so all the winning filmmakers deserve a hearty “congratulations.” There’s still time for you to help make this year’s crop of Super Bowl video contest entries look good so head here to vote for them in USA Today’s Facebook ad meter poll.