It’s about 2:00AM on Monday morning and USA Today just released
some ALL of the results of their annual Super Bowl ad meter poll. And guess what?? The Crash the Super Bowl ad, MAN’S BEST FRIEND scored the number one spot!!! That means the creator of that ad, Jon Friedman will win Doritos’ ONE MILLION DOLLAR ad meter bonus! And since his spot was the highest ranking Doritos commercial, Friedman also wins the chance to shoot a project (presumably a Doritos commercial) with the guys from The Lonely Island.
Here’s the entire Top 5 list. It looks like the other Crash the Super Bowl ad, Sling Baby just missed landing “in the money” and came in 4th.
- Doritos – Man’s Best Friend – 8.82
- Volkswagen – Dog Strikes Back – 8.73
- Skechers – Go Run – 8.57
- Doritos – Sling Baby – 8.48
- M&Ms – Ms. Brown – 8.47
You can see USA Today’s complete ranking here. But let me save you some skimming: “The Tease,” the Dannon Yogurt ad that was shot for a Poptent assignment, came in 13th and “Happy Grad” which was shot for a Chevy contest on Mofilm came in 24th.
So all the “Crowdsourced” ads of Super Bowl 46 did pretty well. But mark my words, Man’s Best Friend’s million dollar win is going to be epic news this week. That commercial was produced for just 20 dollars! I interviewed the director a few weeks ago and he said the only expenses were a few bags of doritos and a cat collar. So man….score one for the little guys!
As I mentioned in my last post (the one I wrote before I knew USA Today would be releasing their results tonight) I explained that there are actually two ad meter polls happening this year. The second poll is being run on facebook and “the public” gets to pick the winners on that one. Doritos has pledged that if “Sling Baby” can score a spot in the top 3 on that poll they will also pay out a bonus prize to the director of that ad. Voting ends on Tuesday and I have zero doubt Sling Baby will make the top 3. Earlier tonight that ad was ranked #3 but now “the public” has pushed it into first. The team that created Sling Baby are now literally pros when it comes to winning online votes. So like I said, they’ll make the top 3 for sure. To vote in the facebbook ad meter poll, head here: http://www.usatoday.com/sports/football/superbowl-admeter
After the results of the facebook ad meter are released on wednesday, the 2011/2012 installment of Doritos’ Crash the Super Bowl contest will finally be over. To mark the end of this year’s contest, we’re going to be running one more story about the Crash next week. In the article we’ll try and answer the big question of 2012: Do former finalists have an unfair advantage in the Crash the Super Bowl contest? For the story I was actually able to interview some of the judges at fritolay who run the contest and who help choose the winners. I was seriously amazed at how open they were about how they pick their finalists every year so if you’re a hardcore CTSB fanatic, you’re definitely going to enjoy that post. Check back on 2/13 for the full story.
Congratulations to the Man’s Best Friend team and to all the video contest filmmakers who crashed the Super Bowl this year!