The start of the 2012-2013 NFL season is now just three months away so I think it’s finally time to start thinking about the new installment of Doritos’ Crash the Super Bowl contest. Actually, I know that a lot of you guys have been thinking about the contest for months. According to my traffic stats, during April and May, dozens of people a week visited VCN for the first time after googling phrases like “doritos commercial contest 2013” and “when does the Crash the Super Bowl contest start?”
So when will we know the details of the 2013 Crash? Well, Fritolay keeps the details of the contest top secret until early fall. Frankly, we don’t even know for sure if there will be a 2012-2013 installment of the CTSB contest. But last year’s contest was a massively gigantic success; one fan-made Doritos commercial (Man’s Best Friend) was ranked the best commercial of the year on USA Today’s ad meter and another CTSB ad (Sling Baby) was ranked the best spot of the game in a (sort of bogus) facebook poll. So two teams of filmmakers won million dollar bonuses and Doritos got a mountain of free publicity. So I don’t think Doritos will be walking away from this incredibly successful franchise. And why should they? It’s been working great for them and each installment of the contest is bigger than the last. Last year Doritos received about 6,000 submissions! Can you imagine the backlash from their fans if they tried to skip the contest this year?
If the Crash is coming back for 2013, the planning has got to be well under way at Fritolay HQ. But we probably won’t hear any details until the end of September. Last year, Doritos launched the contest on September 27th, they started accepting entries on October 3rd and the deadline was November 21st. So if they stick to the same timeline you’ve only got 5 1/2 months to work on your entries!!! Better get crackin’, buddy! Ok but seriously, you really should wait until the contest is actually announced before you start working on your ads. Like I said, the 2013 installment isn’t a sure thing yet. Plus you never know what kind of new twists Doritos could add to this year’s contest. You don’t want to spend half the summer working on an epic commercial about Nacho Cheese Doritos only to find out in September that this year, Fritolay only wants ads about Cool Ranch Doritos.
VCN will let you know as soon as we hear any new details about the 2013 Crash the Super Bowl contest. If this is your first time visiting the site, be sure to bookmark us or subscribe to our blog feed!